In his trusted book for small businesses, love, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, and turn to in a pinch: duct tape. Let's face it: as a small business owner, you are really in the business of marketing. You’ll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business’s continual growth.
Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide #ad - Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid--“sticky”--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape.
As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.
The Referral Engine: Teaching Your Business to Market ItselfPortfolio #ad - And smart businesses can tap into that hardwired desire. Marketing expert john jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Some of jantsch's strategies include: -Talk with your customers, not at them. People trust the recommendation of a friend, colleague, family member, or even stranger with similar tastes over anything thrust at them by a faceless company.
Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals.
The Referral Engine: Teaching Your Business to Market Itself #ad - . Salespeople are the company's main link to customers, who are the main source of referrals. Educate your customers about whom they should be talking to. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget. Keep those customers happy, and they will refer your business to even more customers.
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.
Duct Tape Selling: Think Like a Marketer-Sell Like a SuperstarPortfolio #ad - Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to bestselling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. Sales professionals must think and act like marketers in order to completely reframe their role in the mind of the customer.
”. Today’s superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise. In duct tape selling, jantsch shows how to tackle a changing sales environment, whether you’re an individual or charged with leading a sales team. But as i travel around the world speaking to groups of business owners, marketers, and sales professionals, the number one question I’m asked is, ‘What do we do now?’“I’ve written this book specifically to answer that question.
Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar #ad - At the heart of it, marketing and sales have become activities that no longer simply support each other so much as feed off of each other’s activity. But now, jantsch flips the usual sales approach on its head. It’s no longer enough to view a salesperson’s job as closing. You will learn to think like a marketer as you:create an expert platformbecome an authority in your fieldMine networks to create critical relationships within your company and among your clientsBuild and utilize your Sales HourglassFinish the sale and stay connectedMake referrals an automatic part of your processAs Jantsch writes: “Most people already know that the days of knocking on doors and hard-selling are over.
Managing By The Numbers: A Commonsense Guide To Understanding And Using Your Company's FinancialsBasic Books #ad - Offering step-by-step examples and an extensive glossary of key terms and concepts, make smart decisions, Managing by the Numbers is a commonsense guide to making those numbers work for you -- to monitor and measure performance, and drive long-term growth. Chuck kremer, and john case show you how to manage the three bottom lines of business financial performance -- net profit, operating cash flow, Ron Rizzuto, and return on assets -- and roll them into the "Financial Scoreboard" to see the big picture at a glance.
The essential guide to understanding financial reports, and business ownersdo you get complete financial reports for your business at least once a month?Do you understand what all those numbers mean?Do you use the information in those reports to help you make smart decisions about your business?If you answer "no" to any or all of these questions, managers, then turn to Managing by the Numbers, for entrepreneurs, a highly practical and accessible antidote to financial anxiety.
Managing By The Numbers: A Commonsense Guide To Understanding And Using Your Company's Financials #ad - It is an essential resource for anyone eager to improve their mastery of the financial side of running a business.
The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your BusinessWiley #ad - Jantsch shows how entrepreneurs can learn to trust their ideas and overcome the doubt and fear of everyday challenges. A guide for creating a deeper relationship with the entrepreneurial journey The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, and anyone who thinks like one, a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life.
The book contains: a unique guide to meditations, freedom, love, resilience, creativity, growth, especially designed for entrepreneurs A range of topics such as self-awareness, failure, integrity, trust, and passion An inspirational meditation for each day of the year. Each of the self-reliant Entrepreneur meditations is followed by a reflection and a challenging question from John Jantsch.
The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business #ad - Including leap year reflections from john jantsch, small business marketing expert and the author of the popular book Duct Tape Marketing Written for entrepreneurs, as well anyone seeking to find a deeper meaning in their work and life, The Self-Reliant Entrepreneur is a practical handbook for anyone seeking to embrace the practice of self-trust.
Designed as a daily devotional, it is arranged in a calendar format, and features readings of transcendentalist literature and others. The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. He draws on his lifetime of experience as a successful coach for small business and startup leaders to offer an entrepreneurial context.
Ping-Pong is Not a Strategy: How to Create an Awesome Organizational Culture#ad - Are you trying to create the type of organizational culture where top talent is banging at your door and team members never want to leave?How much more productive would your company be if you had top talent at every position, and you were constantly getting better? Putting a ping-pong table in the break room is not the answer.
This book is a manual that will provide you with the resources, strategies, and techniques needed to take action today so you can make an impact on your business culture tomorrow. What will you gain from this Book?How to create the type of work environment people want to work in. Ways to engage, retain, and grow your team.
Ping-Pong is Not a Strategy: How to Create an Awesome Organizational Culture #ad - Ping-pong is not a strategy is so much more than a book about creating an environment where people are excited to work. In this actionable, conversational guide, matt vaadi will show you what the “Best Places to Work” all have in common and how you can easily implement the same strategies and practices for your team and company.
The keys to finding and retaining your “A” players. It will act as both a reference and a “how-to. Ignore the advice at your own peril, or start reading this book today! The impact that a great organizational culture can have on your team AND your community. How to avoid the status quo — in favor of action and change.
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and SellingWiley #ad - Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. It starts with laying a foundation so potential clients know you can give them what they want and need.
We tend to think of "busy" as the equivalent of "successful"—but that's not always the case. How do people see you, you can map out a plan for getting where you need to be, and how does that diverge from what you would like them to think? Once you know where you are, and this book shows you how to build the reputation you need to be the go-to person in your field—and keep the business coming in long-term.
Book yourself solid shows you how to kick off this cycle of success, and maintain it for the long term. The key lies in what you're busy doing. Build a solid foundation for a stellar public image enhance your reputation for trust and credibility Perfect your pitch and pricing to attract higher-caliber clients Adopt the six core strategies that will keep you booked solid Spending just a small amount of time on self-promotion is an investment.
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling #ad - Book yourself solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits. This book shows you how to promote more than just your skills—you need to sell your reputation, your service, your very self.
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The CrowdSuccesswise #ad - Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In the 1-page marketing plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast.
. It's literally a single page, divided up into nine squares. Warning: do not read this book if you hate moneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover:• How to get new customers, clients, or patients and how to make more profit from existing ones.
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd #ad - Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. A simple step-by-step process for creating your own personalized marketing plan that is literally one page.
Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. How to annihilate competitors and make yourself the only logical choice.
The Commitment Engine: Making Work Worth ItPortfolio #ad - You made an odd request; it was greeted with a smile. Businesses that run so smoothly as to seem self-managed aren't normal. You can't attract the right people or get them to commit without telling a story about why you do what you do. Build your business as a brand that employees and customers will support.
Lead by telling great stories. He draws on his own experiences and shares true stories from businesses like Threadless, Evernote, and Warby Parker. A healthy customer community is the natural result of a healthy internal culture. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm? By studying the ins and outs of companies that enjoy extraordinary loyalty from customers and employees, John Jantsch reveals the systematic path to discovering and generating genuine commitment.
The Commitment Engine: Making Work Worth It #ad - You went to try a new feature; it was right where it should be. People commit to companies and stories that have a simple, straightforward purpose. In fact, they are terribly counterintuitive, but terribly simple as it turns out. As a follow-up to the referral engine, this is about more than just establishing leads- it's about building a fully alive business that attracts customers for life.
Jantsch's approach is built on three foundational planks, which he calls the clarity path, the culture patron, and the customer promise. You walked in, sat down, and felt right at home.
Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 DaysPortfolio #ad - In the "adopt" stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. Take a cue from canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. Working with well-known clients like hyatt hotels, as well as mom-and-pop shops and solo entrepreneurs around the world, and NASA, Zappos, Coleman's customer retention system has produced incredible results in dozens of industries.
That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone. While new customers experience joy, doubt, and excitement, these feelings quickly shift to fear, euphoria, and uncertainty as buyer's remorse sets in.
Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days #ad - . Applicable to companies in any industry and of any size whether measured in employee count, or total number of customers, revenue, implementing his methods regularly leads to an increase in profits of 25-100%. In the final stage, "advocate, " loyal customers and raving fans are primed to provide powerful referrals.
In never lose a customer again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase.
Building a StoryBrand: Clarify Your Message So Customers Will ListenHarperCollins Leadership #ad - New york times best-selling author donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses. Donald miller's storybrand process is a proven solution to the struggle business leaders face when talking about their businesses.
Building a storybrand does this by teaching listeners the seven universal story points all humans respond to, brochures, how to simplify a brand message so people understand it, the real reason customers make purchases, and how to create the most effective messaging for websites, and social media. Whether you are the marketing director of a multibillion-dollar company, or the lead singer of a rock band, the owner of a small business, Building a StoryBrand will forever transform the way you talk about who you are, a politician running for office, what you do, and the unique value you bring to your customers.
Building a StoryBrand: Clarify Your Message So Customers Will Listen #ad - X. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.